Summer Online

Concepts of Marketing

BMT 140--Four Quarter Hours

Dr. Christi Simmons
Bennett Hall 108
Ohio University-- Chillicothe Campus
simmonc1@ohio.edu

Please refer to the complete final course syllabus available on the course Website once the course begins.

Course
Description

Introduction to problems of manufacturers, wholesalers, and retailers as they relate to modern marketing, market, and product.

Prerequisites

None

Methods of Course Instruction

  • Blackboard course content

  • Text (required)

  • Lecture notes online (audio and powerpoint)

  • Discussion boards

  • Blog discussions

Course Objectives

This course introduces students to the significant role that marketing plays in our dynamic global marketplace.  Students will develop an understanding of fundamental marketing research concepts and their application(s) in a business context and a greater appreciation for the ways that marketing influences our personal and professional lives.

General Course Requirements

  • Discussion board participation

  • Two multi-chapter exams (proctored)

  • Weekly reading assignments from text

  • Weekly online practice quizzes

  • Blog entries

Materials

Required

Text(s)
Marketing Express. 4th. Ed. Pride/Ferrell. 2010 Houghton Mifflin



Note: The books for the course are in stock at College Bookstore, (740) 594-3505. Click here for online ordering.

Exams
Requirements

2 exams - Proctoring required

How are exams to be taken: traditional

Dates of Exams
Feb 5, 2010 and Mar. 12, 2010

Call the Ohio University Online Staff at 1-888-551-6446 if you have questions about this course or the enrollment process.


Call the education counselors the division of Lifelong Learning at (740) 593-2910 if you have questions about Ohio Degree Opportunities.