Course
Description

This course provides an understanding of information diffusion theory, which seeks to explain the process through which new ideas (innovations) spread over time via communication channels among the members of a social system. It especially emphasizes the relevance, practicality, and usefulness of diffusion theory in interpersonal, group, organizational, and mass communication settings, with an emphasis in areas of public education, health, and policy. The course focuses on factors that speed or hinder innovations and the critical points of interface between information dissemination systems and end users.

Methods of Course Instruction

1. To provide an understanding of information diffusion theory that seeks to explain the process through which new ideas (innovations) spread over time via communication channels among the members of a social system.

2. To explore the relevance and use of diffusion theory in interpersonal, group, organization, and mass communication settings with an emphasis in the areas of public education, health, and policy.

Research paper, discussion board participation, biweekly journal assignments, paper and pencil proctored midterm and final

Materials

Required

Text(s)

• Rogers, E.M. (2003). Diffusion of Innovations (5th ed.). New York, NY: Free Press

• Potential Assigned Readings

Note: The books for the course are in stock at College Bookstore, (740) 594-3505. Click here for online ordering.

Exams
Requirements

2 exams - Proctoring required

How are exams to be taken: Paper and Pencil proctored exams. Closed book and closed notes

Dates of Exams
TBD