Course
Description

This course provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment.

Methods of Course Instruction

Black Board Content, Powerpoint Slides, E-mail submission of assignments, Online Tests.

The objective of this course is to give students a taste of what marketing is about. If you leave this course with broad understanding of marketing activities, the course objective has been achieved. Some specific objectives of the course include:

• To understand the fundamental marketing concepts and how a firm can become market-oriented.

• To understand what role marketing plays in the organization and how it influences the quality of life of masses in general.

• To analyze critically the marketing process, the environment within which it operates, and the institutions and functions that are performed.

• To understand how basic marketing ideas are applicable to other than business institutions and to personal career and consumption patterns.

- 4 assignment reports. Each 2 pages
- 4 online tests. Proctor not required.

Materials

Required

Text(s)
of Marketing, Kotler and Armstrong, 12th Edition or 13th Edition whichever you find it cheaper.

Alternative source where materials can be obtained
To purchase online:
Visit  www.coursesmart.com  or directly from publisher www.mypearsonstore.com .

Note: The books for the course are in stock at College Bookstore, (740) 594-3505. Click here for online ordering.

Exams
Requirements

4 exams - No proctoring required

How are exams to be taken: online Tests, use of calculator allowed. Closed book and notes.

Dates of Exams
Test 1: January 23
Test 2: February 13
Test 3: March 6
Test 4: March 13